Review: Selfie Made: Your Ultimate Guide to Social Media Stardom

Selfie Made: Your Ultimate Guide to Social Media Stardom by Meridith Valiando Rojas
My rating: 4 of 5 stars

I’m an old hand at the internet and an early user of Facebook and some other social tools. And this was a take on social that is a step beyond what I was familiar with. Rojas approaches her topic from her expertise gained from running her company, DigiTour, which provides a live tour of viral social media “stars”. From her perspective, having a post go viral is key, and she provides advice on how to engineer your social media for optimum virality, if that’s a word. Interspersed with the advice are stories of her business. I found these stories were very interesting, with parts of her experience being a kind of concert promoter mixed in with her learnings in social media. As a how-to book, this was interesting given the currency of the topic, but I couldn’t decide whether the topics have limited audience or not. The audience Rojas describes tends to be young, younger than 25, and you can’t tell if these tactics work with older audiences. The book is very worthwhile if you want to appeal to this demographic. I also enjoyed the “business biography” of DigiTour and Rojas’ growth operating her business. Great tour stories, and great stories about how to blaze trails in creating a new kind of venue, a “talent” show where the “talent” is in acquiring views online.

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Review: Advice Not Given: A Guide to Getting Over Yourself

Advice Not Given: A Guide to Getting Over Yourself by Mark Epstein
My rating: 3 of 5 stars

The author provides his take on the Buddhist eight-fold path to enlightenment, informed by his traditional psychological training. I found his friendly discussion an interesting way to learn about the path to enlightenment, with stories that sound more like they are out of the pop psychology books I am familiar with. I will look for more on this topic, and would positively consider books by Epstein.

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Review: Excursion to Tindari

Excursion to Tindari by Andrea Camilleri
My rating: 3 of 5 stars

Let’s see – intuitive detective (check), three or four different and simultaneous crimes merge (check), additional plot stories involving the detective’s personal life and co-workers (check), humor (and cussing, check), loving food references (check), issues with clueless bosses (check). Yes, this meets the criteria for a Montalbano book. I found this one a bit too coincidental for my liking, but I also found the non-mystery stories, the stories on the side, to be more interesting – I am starting to get a feel for the other police officers. And this one seemed to be funnier. That’s enough to make me want to read the next one.

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Review: The Years That Matter Most: How College Makes or Breaks Us

The Years That Matter Most: How College Makes or Breaks Us by Paul Tough
My rating: 4 of 5 stars

Tough talks about the varying value of attending different colleges, how tuition and scholarships work, and compares college and trade schools for career outcomes. I found a few topics of great interest. First, Tough debunks the excessive valuation of trade degrees, using a detailed story of a welder who does not earn anywhere near the salaries bandied about by politicians. While there may be examples of plumbers, electricians, or welders getting lawyer-like rates, Tough implies that is quite a rare outcome. The second topic I appreciated was the effort colleges go through to price their tuition and fees, as well as discounts/scholarships offered to students, while optimizing enrollment, expense coverage, graduation rates, and other criteria while also attempting to build a student body culture and meet other goals. This sounded much more complex than airline seat price optimization. I live near a small college and have noticed many different tactics they have attempted to modify their mix of students and optimize their revenues. Tough’s description shows that I don’t know the half of it. The third thing that I found interesting was Tough’s description of lacrosse as a key sport to ensure students are accepted at schools like the Ivy’s. According to Tough, lacrosse is an expensive sport to compete in, which provides some indication to schools that the student will succeed, and pay. Being a former high school band parent, we always heard similar stories about playing the expensive French Horn. The French Horn is the lacrosse of the musical class.

I enjoy the way Tough approached the topics he writes about in this volume. He describes the topic and why it is of interest. He provides the pertinent statistics and expert interviews. For most topics, he also provides the story of an individual, one who has been impacted by the topic. These stories were the most memorable parts of the book. Glad I read this one, and will look for more by Tough.


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Review: Winter Street

Winter Street by Elin Hilderbrand
My rating: 3 of 5 stars

I saw this book recommended in an online article for those who liked the Christmas movie “National Lampoon’s Christmas Vacation”. From that review, I expected some raucous and outlandish humor. This was not even close to what this book was. This was a surprisingly well written Christmas story with a little mild humor, mostly in the setup of the plot. This was a family drama, not a comedy. It was well written, and if I want to read more family drama at Christmas stories, I will consider the next one in the series.

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Review: The Moment of Lift: How Empowering Women Changes the World

The Moment of Lift: How Empowering Women Changes the World by Melinda Gates
My rating: 4 of 5 stars

There are three different themes to this book that I noticed, each part interesting in its own right. The first was Gates’ review of the state of the developing world regarding women, in terms of rights, work, and future. The story here is that the developed world tends to be helping the developing world, sometimes by supporting it, and sometimes by leaving aspects to work themselves out. The last part of the book tended more to a theme of the state of affairs for women in the developed world, with topics such as glass ceilings, equality, and the like. The third theme, which was repeated throughout the book, was Gates’ personal story, her background, her efforts with her foundation to investigate and solve some of the problems discussed throughout the book. I felt that this aspect of the book – Gates’ story of her childhood, her career at Microsoft, and her life as the richest woman in the world, was quite interesting. Gates tells of her parent’s lives and her upbringing, as well as her career at Microsoft as an early MBA hire, and her dates with billg. And she describes how she lives now, including how the Gates’ children attended school using Melinda’s maiden name French to make them a little less conspicuous. All quite interesting. My personal interest – my last name is the same as Melinda’s maiden name, French. Hi, distant cousin! I also sent my kids to school with the last name French, so we have that in common. Overall, I found Gates’ take on the state of women in the world to be interesting, and mostly positive. I enjoyed her personal story more, though.

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Review: Machines Like Me

Machines Like Me by Ian McEwan
My rating: 3 of 5 stars

McEwan writes an off-kilter portrayal of a historically-changed early 1980s, with humanoid robots just being released to the public. It provokes thoughts on what it means to be human, but it rolls right on past assuming the robots in the story have earned sentience. I found it interesting that McEwan modified history in order to use Alan Turing as a character here. Turing is the author of the Turing Test, a well known measure of whether an artificial human exhibits intelligence and behavior making them indistinguishable from humans. I liked the idea that you get Turing’s take on machine intelligence as machines advance far beyond the state of affairs during his actual lifetime. McEwan could have gone quite a ways farther here, though, as Turing thoughts aren’t exposed in depth – McEwan plays him as a tinkerer. I also hoped to see Turing’s take on the early chatbots that effectively passed a limited Turing Test, in particular ELIZA (portraying an analyst) and PARRY (portraying a schizophrenic) (view spoiler)[, and this actually ends up being duplicated in a manner by the robots in the story committing suicide. I don’t recall any deep analysis of this in the book, but I do remember lectures on this from a college artificial intelligence course I took a few decades back. It ends up that you can think of many computer programs that could respond to questions in a manner similar to a human that is not a “normal” human adult. PARRY responded until he “got mad”, then didn’t respond, exactly like a schizophrenic might respond. Other programs might respond as a baby would respond, with baby sounds. And you can imagine other examples where someone reading a transcript between a person and the program might think the program’s dialog is by an actual human. It seems McEwan knew about this limited way to pass the Turing Test and wrote this book to investigate aspects of this. I’m not sure he went much beyond my college analysis, but it was entertaining, in an Issac Asimov kind of story. (hide spoiler)] Interesting story and alternative history, but could have gone deeper.

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