Selfie Made: Your Ultimate Guide to Social Media Stardom by Meridith Valiando RojasMy rating: 4 of 5 stars
I’m an old hand at the internet and an early user of Facebook and some other social tools. And this was a take on social that is a step beyond what I was familiar with. Rojas approaches her topic from her expertise gained from running her company, DigiTour, which provides a live tour of viral social media “stars”. From her perspective, having a post go viral is key, and she provides advice on how to engineer your social media for optimum virality, if that’s a word. Interspersed with the advice are stories of her business. I found these stories were very interesting, with parts of her experience being a kind of concert promoter mixed in with her learnings in social media. As a how-to book, this was interesting given the currency of the topic, but I couldn’t decide whether the topics have limited audience or not. The audience Rojas describes tends to be young, younger than 25, and you can’t tell if these tactics work with older audiences. The book is very worthwhile if you want to appeal to this demographic. I also enjoyed the “business biography” of DigiTour and Rojas’ growth operating her business. Great tour stories, and great stories about how to blaze trails in creating a new kind of venue, a “talent” show where the “talent” is in acquiring views online.
View all my reviews
No comments:
Post a Comment