Review: Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
My rating: 3 of 5 stars

I’ve read more than a dozen books on telling stories for business, and I find that they take different tacts to tell their own stories. I find this StoryBrand book is a bit more basic than most I’ve seen recently, but to me the simplicity in its storytelling suggestions is a good thing. Instead of drilling down into story archetypes and theory, this book suggests looking at a handful of aspects of the story. Key takeaway is to put the customer in the role of the hero, and to put the company in the role of the guide – a Yoda to the customer’s Luke Skywalker. I liked that the author referred to dozens of classic movies to give examples of the story structures he’s explaining. This made things clear, although the author promotes the movie “Tommy Boy” as an example so many times you think there must be some other movie with that name that you somehow missed. But no. “Tommy Boy” is obviously the author’s guilty pleasure movie. For those familiar with the storyline comparing men’s movies and women’s movies in “Sleepless in Seattle”, most if not all the movies the author uses are “men’s” movies, with “Tommy Boy” as the poster child. No “An Affair to Remember” here. The author does pitch his classes an excessive number of times. I tend to dislike books-as-ads, especially if the book doesn’t stand by itself providing value. This one, I believe, does provide value. The suggestions offered are simpler than many other corporate storytelling books. The advice is better than some. I can see building stories for my demos at work using the structure described here, and I would expect better outcomes than using story techniques from the pure demo-creation books I’ve read. Nice work.

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Review: Glass House: The 1% Economy and the Shattering of the All-American Town

Glass House: The 1% Economy and the Shattering of the All-American Town by Brian Alexander
My rating: 3 of 5 stars

The mentality that lived on money gathered from cash-out home refinancing hits companies. Here, the story is of what appears to be a one-horse town when it comes to industry, that industry being glass and the town being Lancaster, Ohio. There are many such towns, beholden to a single company for the source of many, if not most well paying jobs and for donations that ensure the local economy worked. I’m from one such town. When a company, or in this case a plant, becomes the instrument of a series of investors intent on de-capitalizing for their own profit, the wreckage includes the plant, but also the workers and the community. The book focuses on two related topics. The main thread covers the series of owners of the plant and the steps they take to ultimately make money. There seems to be a lot of planning that never amounts to anything. The second thread is about the drug culture in town. I liked the first topic, it explains how money is made by private equity. The second topic was tangential, and could stand on its own. Depressing in many ways.

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Review: The Reign of the Kingfisher

The Reign of the Kingfisher by T.J. Martinson
My rating: 3 of 5 stars

After finishing this modern superhero story, I found I appreciated it. While listening to it, though, I found it hit and miss. The hit part was that it was an interesting concept, and the writing was cinematic. There was a lot of miss to go with that though. First, the story takes place in Chicago and burbs, where I live, and I usually enjoy that home town feel in a story. But here, it felt like it could have been any city, and that the author just randomly put references in to neighborhoods or streets that in actuality would have worked as well in St. Paul or Dallas. The localness felt phony. Second, the writing, though feeling like a television show, felt at times like a not-so-great superhero tv show on a minor network. The characters ended scenes with a corker of an overwrought statement, just like before you go to a commercial on a tv show. If it reminded me of, say, a classic comic book, I would have liked that gimmick. But here it reminded me of a bad tv show, so this was no plus for me. Thirdly, the plot just seemed to have too many holes. I find that I tend to be very forgiving on plot holes when reading something avant guard, but this tries so hard to be like a normal fiction city story that I can't suspend belief, and frankly, the plot holes are quite ridiculous. I found myself constantly wondering why people weren't thinking.Perhaps it was the water in the city that could have been Chicago.

But as I mentioned up front, on reflection I enjoyed this more than I would have thought while reading it. The concept was winning, and the take on the missing superhero was interesting. Overall, to use a horrible baseball metaphor, this was a lot like a massive Dave Kingman swing for a home run, occasionally pretty to look at, but often not connecting.

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Review: Gene Smith's Sink: A Wide-Angle View

Gene Smith's Sink: A Wide-Angle View by Sam Stephenson
My rating: 3 of 5 stars

I took a flyer on this book, based on its curious title. I had never heard of Gene Smith, but found that Smith was a prolific photographer and artist. He lived the stereotypical life of an artist, focused on the creation of art, at times oblivious of all else. The author approaches Smith like a private detective, tracking down acquaintances based on brief mentions in papers or on the audio tape that Smith liked to leave running and recording. You get a great taste of the life of an artist and his entourage in 50s Gotham. And a bonus here is that Smith lived among a number of jazz greats, and recorded them surreptitiously. So in addition to the life of a professional photographer/artist, you get a slice of life of a number of jazz artists. This really does a good job of putting you into the time and place. You can almost smell the reefer and feel oblivious about missing your rent payment.

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Review: The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics

The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown
My rating: 5 of 5 stars

I picked this book up due to a mention as a book to build leadership qualities by Microsoft’s Satya Nadella. It’s what you’d expect in a feel-good story about the growth of the rowing teams in pre-war University of Washington, culminating in a victory against all odds at the Olympics in Berlin hosted by Hitler. The way author Brown told this story was to focus first on one teammate, through a difficult childhood and into college. While building this hero, the author also introduces other team members, the enigmatic coach, and the unlikely guide, a boat builder from England. You follow the teams through the years, seeing disappointment with poor results, but showing growth in skills and in finally coming together as a team. The author makes rowing races exciting. The sporting action consists of a few races that are very well described. I listened to the audiobook, narrated by Edward Hermann. When you get to the final race, the narration has sped up to a frantic pace to match the story. I found this went beyond normal audiobook narration to performance, and it really worked well. I’d say this is one of the best non-fiction audiobooks I’ve heard. This book works well on many levels. As a sports book, the sporting scenes are well described and intense. As a history book, the author covers the story of the rowing team, but also provides plentiful background on the people, on the sport, and on the politics behind the sport. And as a leadership book, it provides a story of a team coming together from mostly humble beginnings to be formed into a cohesive unit. You will understand how the coaches and “guide” influenced the team, the impacts that their actions had, and you will feel the growth of the team as they come together. After such an involving book, the reader wants to know what happened to the individuals of the rowing team after their win. Brown includes an extensive history of the team mates and others through the present day, including even the winning boat. Very nice story.

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Review: The Witch Elm

The Witch Elm by Tana French
My rating: 3 of 5 stars

It doesn’t seem that this book was a good choice to be the first Tana French mystery to read. The book does carry a mood throughout, but it’s entirely due to the narrator being unlikeable but in a bad situation. French does a nice job putting you in the shoes of someone with recent brain damage, but that’s really not an enjoyable place to be. There were long stretches of repetitive thoughts while we inhabit narrator Toby’s mind, but again, it’s part the brain damage and part that he’s always been a bit oblivious. This plays big here as it is a mystery from the past. My summary – French is excellent at setting a mood but this story won’t leave you in a good place.

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Review: Unstoppable Confidence: How to Use the Power of NLP to Be More Dynamic and Successful

Unstoppable Confidence: How to Use the Power of NLP to Be More Dynamic and Successful by Kent Sayre
My rating: 1 of 5 stars

So, do you need a book to tell you how to repeat affirmations? Probably not, but if you do, this is one of them. Having read a number of books on the concept of influence recently, I wasn’t surprised to see what is discussed here are really a number of basic influence techniques, but where the influencer is also the influencee. Kinda interesting, but also very obvious. This has some new-age overtones that made this sound more spiritual than scientific.

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