The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Shane SnowMy rating: 2 of 5 stars
I've read quite a few business storytelling books over the past few years, and I'm always looking to pick up some new ideas and get some great examples. But it ends up that this book is a sales pitch for the author's services, and is focused on management of the process of creating stories for marketing. Not my cup of tea. I enjoyed the style, not so much the message.
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