Tomorrow-Land: The 1964-65 World's Fair and the Transformation of America by Joseph TirellaMy rating: 4 of 5 stars
The Worlds Fair, held in 1963-65 in New York, is the platform on which author Tirella investigates a few interesting aspects of the times. The author describes the creation and building of the fair, focusing on Robert Moses, and telling his story as a political builder. The author then tells of civil rights fights around CORE, the state of art through Andy Warhol, pop music through Bob Dylan, and the up and coming counterculture with anecdotes about Ken Kesey. The author did a good job mixing these disparate parts to illustrate the times. My interests tend to business history, and I found the stories involving Walt Disney’s participation in the creation of rides and attractions for the fair were very interesting, as were Moses machinations to build the fair with participation with many corporate and government entities funding. It comes across as a great sales job that, in the end, doesn’t make the money but leaves behind a great legacy of parks infrastructure and Disney attractions we still visit today.
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