Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others by David Kord MurrayMy rating: 3 of 5 stars
A nice book describing the creative process as an enlightened copying process. The book struck me as very real. The author wrote this in a very conversational way, which I found in turns engaging and off-putting. There are quite a few good examples included, though many are familiar to people that have read popular business books and magazines. There were times when the facts as presented didn’t quite seem true. Good for putting the reader in the mindset of being creative and using a creative process that includes starting from existing material from others.
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