The Power of Why: Breaking Out in a Competitive Marketplace by C. Richard WeylmanMy rating: 3 of 5 stars
Simple, short book that says you need to meet customer's needs, not trumpet how good you are. This is motherhood and apple pie in terms of the way many people think, but not always in how they approach business. The author gives examples of companies advertising how popular they are, but not advertising how the meet a customer's needs. Whoops. Although this wasn't anything new to me, it was a good reminder of what to focus on when working on marketing and sales, and was well written with many examples.
View all my reviews
No comments:
Post a Comment