Purple Cow: Transform Your Business by Being Remarkable by Seth GodinMy rating: 4 of 5 stars
Godin makes the case that traditional advertising no longer has the impact that it once had, and that the way to get noticed is to do something unique and memorable, hence, a purple cow. I liked that he took the typical Geoffrey Moore product lifecycle and suggested that you really need to focus on the first group of early innovators, selling to those that are vocal about their likes. Godin calls them “sneezers”. This makes some sense. His examples seem appropriate to the argument. Nice, quick read.
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