The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics by Jenny DearbornMy rating: 4 of 5 stars
This takes the basic “Intro to Analytics” sales pitch and wraps a simple but well written story around the concepts. The author catches the events large and small in descriptions of meetings. I could almost smell the erasable marker as she described in detail brainstorming sessions used to determine data availability and need. It was like being in such a meeting, without the boredom that often accompanies multi-hour multi-day meetings. Also described as part of the story was dealing with office politics at a high level. If you would like an easy to read introduction to analytics as used to measure performance wrapped in a business story, this covers those bases. If you are already familiar with the basic definitions, such as prescriptive analytics, you probably won’t get much out of this except for an example of how an analytics project works from the perspective of a high level manager, and some fictional examples of dealing with unfriendly senior executives. Slight, unsurprising spoiler – the heroine of our story is justly rewarded at the end for bringing a needed analysis of her new company using data analytics. I just love happy endings.
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