2.7.19

Review: Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas by John Pollack
My rating: 3 of 5 stars

Ah, analogies. This is like a survey class on analogies. The author describes the various uses of analogies and provides some interesting anecdotes about how analogies have been used and misused in a variety of situations. This was not a how-to book. The author doesn’t suggest how to use analogies, or answer usage questions (I always wonder using analogies in sales how to, or even whether to, discuss where the analogy I’m presenting breaks down – it’s not covered here). I was disheartened to learn that analogies are no longer tested for in college prep tests, and agree with the author’s worry that not focusing on understanding the power of analogy can make for weaker thinkers. The anecdotes here were well written and entertaining, and made this a nice book to listen to.

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